Does It Make You Want To Buy Something?
Did you "elf yourself" for the holidays? Or perhaps you were emailed some dancing elves from a friend or colleague? If so, you were one of the 26.4 million people who participated in this promotion. Now comes the tricky part. Who sponsored it? If you didn't know the answer is Office Max, you are not alone. The company actually reported a decline of $7 million in sales while the promotion was runni...
Paperback: 200 pages
Publisher: PJ Lehrer (August 20, 2010)
Product Dimensions: 6 x 0.5 x 9 inches
Amazon Rank: 9273712
Format: PDF Text djvu book
- 0578064448 pdf
- 978-0578064444 epub
- PJ Lehrer pdf
- PJ Lehrer books
- Business and Money pdf books
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“"Does it Make Your Want to Buy Something?" is a field guide to the world of advertising. PJ Lehrer takes the dizzying process of learning the ins and outs of this complex field and breaks it down to concrete components. She shares examples of success...”
g! These days it's more difficult than ever to create effective advertising, but it helps if you understand the basics. Does It Make You Want To Buy Something? Key Concepts in Advertising from a Practitioner's Standpoint. is designed to help readers do just that. It covers a complex subject in a coherent linear manner. And, it provides the information necessary for people to create successful advertising campaigns regardless of the product being sold or budget parameters.